BBC World Cup

Seen BBC Creative’s groundbreaking rich tapestry TV creative for the 2018 World Cup? We’ve worked with BBC Creative to produce the radio trailers, airing across the UK on BBC Radio.

History will be made.

Read more about the concept and TV campaign here:


Commentary: BBC archives
Music: Ochi Cheryne arranged by Alex Baranowski and sung by Sir John Tomlinson
Concept: BBC Creative
Production & mixing & sound design: On The Sly
Voiceover: Sheila Atim
Client: BBC Creative & BBC Marketing

Visit BBC World Cup