Power of BBC Sounds - BBC Radio 1
Power of BBC Sounds - BBC Radio 1xtra
Power of BBC Sounds - BBC Radio 4

BBC Creative launched a new campaign to promote the power of sound, and the power of BBC Sounds.

Above you can hear the audio trailers we created for BBC radio, produced as part of a wider TV and outdoor campaign. With different content and mixes produced for each national radio network, the campaign highlighted the bold and diverse audio you can hear at the touch of a button on BBC Sounds.



Production, mixing, scripting, sound design: On The Sly
Additional scripting and production support: BBC Creative
Client: BBC Creative & BBC Marketing


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