BBC MUSIC PRESENTS: THE BIGGEST WEEKEND
ACROSS THE BBC, UK
4 sites – 4 nations – over 4 days, with over 175,000 people and broadcast across the BBC. The Biggest Weekend is all new from BBC Music and has landed in the year where there’s no Glastonbury festival.
We’re not only working across the campaign on BBC Radio, but we’ve taken our landmark BBC Music sonic audio identity and given it the Biggest Weekend treatment! Listen out for it across the BBC’s output.
Check out our original sonic branding for BBC Music HERE
Sound design and production: On The Sly
Music: Arcade Fire – Everything Now
Client: BBC Marketing/BBC Radio Popular Music Hub